A great project by german artist Uli Westphal that critizises food marketing and the illusion of perfection communicated to the consumer:
“The industrialization of agriculture has led to a general detachment of society from the processes of food production.
The supermarket is for many the only remaining intersection with the world of agriculture.
The supernatural-series is giving oversight on how the agricultural system is portrayed within the supermarket: Three dioramas that are made entirely from nature depictions found on food packaging of the largest German supermarket chains Netto, Lidl and Aldi.
By utilizing the same methods as in standard packaging design, the individual landscape elements, animals and plants are isolated, multiplied, mirrored and rearranged into endless, ever repeating, utopian sceneries. The resulting imagery stands in harsh contrast to the actual makeup and workings of our industrialized food system.”
The supermarket is for many the only remaining intersection with the world of agriculture.
The supernatural-series is giving oversight on how the agricultural system is portrayed within the supermarket: Three dioramas that are made entirely from nature depictions found on food packaging of the largest German supermarket chains Netto, Lidl and Aldi.
By utilizing the same methods as in standard packaging design, the individual landscape elements, animals and plants are isolated, multiplied, mirrored and rearranged into endless, ever repeating, utopian sceneries. The resulting imagery stands in harsh contrast to the actual makeup and workings of our industrialized food system.”
Check out more of his work on his official website: http://uliwestphal.de/overview.html
